Companion Animal Health is the market leader in veterinary laser therapy, regenerative medicine and on-site diagnostics, with more than fifteen years of innovation, 250+ publications and a customer base of clinics around the world. Their digital platform is how veterinarians discover products, study the clinical evidence and book demonstrations, so it has to work as hard as their sales team.
I worked as a full stack developer on this platform, building and maintaining the product surfaces that carry that weight.
The challenge
Veterinary equipment is a considered purchase. A clinic does not buy a therapy laser because of a nice landing page; they buy after reading case studies, watching clinical webinars and seeing evidence. The site therefore behaves less like a brochure and more like a content platform: hundreds of published cases and studies, a library of over 150 free on-demand clinical webinars, product lines with detailed specifications, and separate journeys for veterinarians, practice managers and pet owners.
Keeping that much structured content fast, navigable and consistent, while marketing teams update it continuously, was the core engineering problem.
What I built
I worked across the React and Next.js frontend and the Node.js and Express services behind it, with PostgreSQL as the system of record. The work ranged from building content-heavy sections like the evidence and education libraries to the interactive flows that actually generate revenue: demonstration requests, customer support entry points and partner journeys.
Media is central to the product. Case study videos, like the English Bulldog saved from euthanasia with laser therapy that anchors their homepage, needed to load quickly and play everywhere, so the pages are structured for progressive loading with the heavy assets deferred until they are needed.
The multi-audience navigation was a particular focus. A veterinarian looking for dosing evidence, a practice manager comparing equipment and a pet owner curious about treatment all land on the same domain but need completely different paths. The information architecture and the routing behind it keep those paths separate without duplicating content.
What it delivers
The platform serves as the company's main commercial engine: education builds trust, evidence answers objections and the demo request flow converts. Working on a healthcare-adjacent product also set the bar for correctness. Claims link to publications, and every piece of clinical content is traceable, which shaped how the content model was designed.