Minneapolis Landlords brings the flat-fee selling model to a specific, underserved audience: multifamily property owners in the Twin Cities. Instead of surrendering a 6 percent commission, an investor lists for free, gets full MLS exposure, and pays a 0.50% compliance fee at closing. The platform claims an average saving of around $22,000 per sale, and the entire product is built to make that number feel concrete and reachable.
I developed this platform as part of the same family of real estate products as OnMLS, sharing the flat-fee philosophy while serving a very different seller.
The audience
Multifamily owners are not typical home sellers. They think in returns, not memories. Many are landlords who already understand the market and resent paying full commission for work they could largely direct themselves. The messaging, the tools and the flows all speak to that investor mindset: keep more equity, stay in control, see the numbers.
What I built
The conversion spine of the site is the savings calculator. An owner enters their property address, and the platform estimates what a traditional commission would cost versus the flat fee, turning an abstract percentage into a specific dollar figure for their building. That number does more selling than any paragraph of copy.
The listing journey follows a deliberately simple three-step arc: create the listing with photos and pricing, connect directly with buyers to schedule viewings and negotiate, then close with transaction support and secure payment processing. Each step strips out an intermediary that traditionally takes a cut or slows things down.
Under the pricing promise sits real market machinery: AI-assisted pricing tools that analyze market trends to help owners set a price that sells fast without leaving money on the table, and MLS integration so a free listing still reaches every buyer's agent in the market. The team behind the platform are Realtors who are also landlords, and the product leans into that credibility with expert support available through the process.
Under the hood
The platform runs on a React frontend with Node.js services and PostgreSQL, with the calculator, listing management and lead flows all backed by the same data model. Because sellers arrive through local search, the public pages are built for SEO with fast loads and clean semantics targeting Minneapolis, St. Paul and Twin Cities queries.
The result
The platform is live and converting Twin Cities owners who would never have considered a traditional listing. It proves the same point OnMLS proves nationally: when software does the preparation, sellers keep the equity they built.